Niclas Storz: Founder & CEO of Tidely

Biography and the founding of Tidely

Niclas Storz brings over two decades of experience in the financial world and management consulting. After a traineeship at Deutsche Bank, he studied industrial engineering and business administration at the Karlsruhe Institute of Technology. He began his career at Kearney, later spending over 17 years at The Boston Consulting Group—most recently as a Senior Partner & Managing Director with a focus on cash management & payments, operations & technology, and banking digitalization. In this role, he supported numerous international transformation projects in the financial sector.

At the end of 2019, he decided to take the leap into entrepreneurship—and with it, a new form of responsibility. Instead of just providing recommendations, he wanted to build things himself and develop a sustainable solution. With Tidely, he founded a FinTech that focuses on a topic often overlooked by small and medium-sized enterprises in his experience: liquidity as a central management tool.

What he saw time and again: Liquidity keeps many CEOs and CFOs of small and medium-sized enterprises up at night. Cash flows are difficult to plan, financial flexibility is often unclear, and there is a lack of reliable, easy-to-use tools. Most still work with Excel, even though it was never designed for this purpose. Excel is extremely time-consuming, prone to errors, and does not provide real-time data—yet this is precisely what is essential in economically uncertain times. While banks and large corporations can rely on their own IT departments, consultant budgets, and customized systems, small companies often lack even a structured overview of their financial situation.

Tidely addresses exactly this. The goal: To give small and medium-sized enterprises the ability to manage their liquidity simply, automatically, and in real time. The software connects bank accounts, accounting data, and other financial systems, enables scenario analysis, creates automatic forecasts for future developments, and thus provides a clear basis for daily business decisions.

Today, over 1,000 companies use Tidely to identify financial bottlenecks early, realistically evaluate growth opportunities, and actively secure their economic stability.

The approach of Niclas Storz: Liquidity First

With Tidely, Niclas follows a clear principle: “Liquidity First.”
For him, liquidity is not just a financial topic, but the lifeblood of every company. In a world where cash flows are more volatile, external crises are more frequent or unforeseen, and growth plans are more capital-intensive, sufficient and predictable liquidity is crucial.

Accounting and annual financial statements look at the past—what counts is steering toward the future. Niclas is convinced that companies must know at all times how much breathing room they have, when critical phases will occur, and what measures they can take proactively. Liquidity is the foundation for investments, personnel decisions, and resilience—and it should no longer be left to gut feeling.

Because: Liquidity is not a peripheral issue—it is the prerequisite for entrepreneurial agility. In this masterclass, Niclas Storz, founder and CEO of Tidely, explains exactly why liquidity is so critical.

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Personal

Despite his intense daily work routine, Niclas Storz consciously makes time for his family. He lives in Munich with his wife and two young children—his two older daughters are in the final stages of their respective studies in Münster and Aachen. Nature and the mountains are his retreat—for hiking, reflecting, and changing perspectives. That is often where the best ideas are born. He is an avid skier and a former field hockey player.‍

More about Tidely

Tidely is the simple, digital solution for the liquidity management of small and medium-sized enterprises. Within a very short time, the SaaS platform connects all bank accounts, accounting data, and relevant financial information, providing a daily updated overview of liquidity—transparent, predictable, and action-oriented.

With Tidely, companies can not only avoid bottlenecks but also seize opportunities in a targeted manner. Through AI-supported scenarios, forecasts, and automatic analyses, liquidity management turns from a tedious Excel task into a true management competency. A tool that creates security—and freedom for entrepreneurial action.